About Us
A Team Committed to your Abundant Growth
At TransformCXO, our leadership is grounded in core values of Love in Leadership, Abundance, Ambition, and Bountiful Living. These principles guide our approach to business transformation, ensuring that every decision we make is people-first and purpose-driven. What sets us apart is our commitment to measurable results—using data-driven strategies to deliver real, scalable outcomes that accelerate growth and prepare your business for a successful exit.
A Chief Transformation Officer (CXO) serves as your fractional Integrator, steering your company's vision while actively identifying future growth opportunities. We're not just managing today's goals but also setting the stage for long-term success.
What is a Chief Transformation Officer
The CXO Core Values
Leading with compassion and care, placing personal connections and genuine concern for others at the forefront of our action. Prioritizing meaningful and authentic relationships, recognizing that our success is built on the strength of our connections - personal and professional.
Love in Leadership
Embracing a mindset of generosity, where we share our time, talent, and resources freely to uplift those around us and create values in every interaction. There is plenty of opportunity for everyone to WIN.
Abundance
Experience the rears of fulfilling relationships, seek enjoyment in your ideal career, unapologetically create massive wealth, feel joy, love, and gratitude in all facets of your life. The greatest way to honor your gifts is to exponentially share them with the world.
Bountiful Living
Pursuing relentless improvement and striving for excellence in every aspect of our work to achieve extraordinary results for our clients.
Ambition
Meet the Team
Kristyn Drennen - CEO | CXO | Value Growth Advisor
Kristyn Drennen serves business owners and their leadership teams as an EOS® Fractional Integrator and Chief Transformation Officer, leveraging her extensive career in both the corporate and SMB space to enact change and foster growth for companies nationwide. Kristyn designed our TCXO Proven Process, which takes leadership teams through a transformational journey.
She has enjoyed 18 years of experience as a Gallup-trained Strengths & Engagement Coach and Certified Exit Planning Advisor for business owners pursuing an eventual equity event. Using a unique blend of EOS® and Exit Planning Institute® strategies, she helps companies build their intangible value to crush growth and profit goals and create FREEDOM for business owners. Simply put, Kristyn is transforming the world one leadership team at a time.
In addition to supporting companies with integrating systems and building a foundation for the future, she also accepts public speaking invitations for conferences, mastermind groups, and podcasts.
Kristyn’s greatest joy comes from creating memories with her family. She and her husband, Randy love to travel and spend quality time with their five children. They are her first priority and drive her passion for making the world better, one leader and one business at a time.
Paulina Walters - COO | CXO | Value Growth Advisor
Paulina Walters is a seasoned professional with over a decade of experience in operational roles, culminating in her tenure as a Chief Operating Officer (COO) and ultimately as a Fractional Integrator. She has been an EOS® (entrepreneurial operating system) enthusiast since 2016 by leveraging the system’s tools and principles within SMBs to drive company growth.
Additionally, she employs the Value Acceleration Methodology provided by the Exit Planning Institute® to maximize business value. Paulina guides organizations through strategic planning, process optimization, and performance enhancement by honing in on key business components such as people, processes and strategy. Ultimately, she ensures that companies are well-positioned for growth and attractive to potential buyers and/or successors.
Most importantly, she is a wife to her wonderful husband, Stephen, and a loving mother to their two children, Noah and Mila.
Noel Andrews-Sotta - Fractional CXO
Noel Andrews-Sotta serves as a CXO at TransformCXO, where she partners with leadership teams navigating high-stakes growth, operational complexity, and transformational change. With over 25 years of experience across SaaS, fintech, financial services, and automotive industry, she has led initiatives delivering more than $500M in bottom line impact, by building scalable systems, aligning teams, and driving sustainable performance.
Noel holds an MBA from the Jack Welch Management Institute and is a graduate of GE’s prestigious Financial Management Program. Her foundation is rooted in certifications and disciplines including MetaPerformance® executive coaching, Lean Six Sigma, SAFE® Agile, and AI Strategy from UC Berkeley. She has built and led Centers of Excellence, improved contribution margins by 2000 basis points, and reduced onboarding timelines by 30%. Her approach blends strategic clarity with operational rigor to create momentum and deliver measurable outcomes.
In addition to her role at TransformCXO, Noel is the founder of VillagE^3, built to energize, engage, and empower high-capacity leaders to reach their full potential. Her work is grounded in the belief that business transformation begins with people transformation.
Outside of work, Noel enjoys outdoor adventures with her husband and two sons, coaching emerging leaders, and creating experiences that inspire growth, connection, and clarity of purpose.
Jasmine Lewis - Fractional EOS® Integrator and CXO
Jasmine Lewis is a business operations leader with more than 20 years of experience helping growth-stage companies scale with clarity and accountability. Known for turning complexity into sustainable systems, she equips leadership teams to execute confidently and align around shared goals. Jasmine brings a calm, people-centered approach to change, ensuring growth feels both strategic and sustainable.
Her leadership has delivered measurable results including 40% revenue growth, a $10M expansion absorbed without disruption, 25% efficiency gains, and an 18% reduction in turnover. She excels at EOS® integration, guiding organizations from reactive cycles to rhythms of accountability and long-term success.
A PMP-certified professional with expertise in organizational change, process optimization, and leadership development, Jasmine partners with executives to align vision with execution while building enterprise value. Outside of work, she enjoys traveling with her daughter and exploring culture through food, history, and play. She is also passionate about mentoring emerging leaders and creating workplaces that are equitable, energizing, and future-ready.
Charla Salmeron - Fractional CXO
Charla Salmeron is a passionate and experienced leader with nearly 30 years dedicated to educational excellence, strategic leadership, and community collaboration. As an EOS® Fractional Integrator and Chief Transformation Officer, Charla partners with visionary leaders to bring clarity, accountability, and traction to their organizations. Her steadfast commitment to fostering growth through clearly defined core values, combined with her nurturing leadership style rooted in love, compassion, and empathy, drives transformational journeys that not only fuel business success but also empower owners to reclaim the freedom to enjoy the fruits of their labor.
Charla deeply values lifelong learning, personal development, and ongoing reflection, embodying a reality-based leadership approach that inspires and uplifts teams at every level. She is passionate about helping individuals and organizations align their people, processes, and vision to achieve exceptional results.
Outside of her professional endeavors, Charla cherishes time with her husband of 29 years, John, and their three adult children. She finds joy and renewal hiking the beautiful trails of Colorado, embracing nature as a vital source of balance and energy. Charla’s enduring passion for learning and helping others continues to shape every facet of her personal and professional journey.
Kelly Dillon - Fractional CXO
Kelly Dillon is a seasoned executive with more than 15 years of experience leading strategy, transformation, and operations across industries including SaaS, professional services, and financial services. Known for turning complexity into clarity, she helps leadership teams align around a common vision, build sustainable systems, and execute with confidence. Kelly brings an energetic, collaborative approach that empowers leaders to scale boldly while strengthening their teams.
Her leadership has delivered measurable impact such as guiding a $150M services company through operational scaling, aligning processes and leadership to sustain growth, and leading M&A integrations for global enterprises that harmonized culture, systems, and strategy. Kelly has also designed and facilitated executive offsites, innovation workshops, and transformation programs that help teams elevate performance and embrace change.
With deep expertise in strategic planning, operating rhythms, and organizational alignment, Kelly equips companies with the structure and accountability needed to achieve sustainable results. She lives in Golden, Colorado, with her husband and three adventurous kids. Whether skiing, mountain biking, or exploring cross-country in a family Sprinter van, Kelly thrives on adventure and the lessons it brings. She is passionate about mentoring emerging leaders and building environments where teams can do their best work—together.
Stacey Bainter - Fractional Controller | Finance Lead
Stacey Bainter is a seasoned financial leader with over two decades of experience in accounting, financial reporting, and operations. As the Fractional Controller and Finance Lead at TransformCXO, Stacey specializes in providing financial clarity, streamlining processes, and delivering data-driven insights to support visionary business owners. Her expertise ensures businesses meet their financial goals while building scalable systems to prepare for long-term growth and high-value exits.
Throughout her career, Stacey has demonstrated a remarkable ability to implement efficient financial systems, manage complex operations, and lead diverse teams. She is proficient in QuickBooks, Microsoft Dynamics GP, and Avalara, among other financial platforms, and excels at creating innovative solutions to optimize financial operations and compliance.
Stacey lives in Lee's Summit, MO, with her son Jake and dogs River and Rocky. A Kansas City Chiefs and Royals fan, Stacey balances work with personal fulfillment, often spending time with her dogs or doing acts of kindness.
A lifelong learner, she returned to college in her 40s and graduated Cum Laude with a degree in Business Management. Motivated by a desire to help others, Stacey excels in mentoring, teamwork, and client service, making her a valuable member of the TransformCXO team.
Ellen Drennen - Growth Advisor
As a Growth Advisor, Ellen is often the first point of contact for business owners exploring a partnership with TransformCXO. She nurtures relationships from the very first conversation, helping leaders surface their most pressing challenges and navigate the decision-making process with confidence. By combining her deep operational expertise with a client-first approach, Ellen ensures that every new engagement begins with alignment, trust, and a clear path forward.
Ellen’s career includes more than a decade with Magswitch Technologies, where she launched global customer experience initiatives, built direct-to-consumer and Amazon sales channels, and became a trusted Salesforce and NetSuite expert. Earlier in her career, she refined her customer-first mindset at Nordstrom, where she learned that service, collaboration, and trust are the cornerstones of lasting relationships.
“Ellen’s ability to combine strategy with client care makes her an extraordinary addition to our team,” said Kristyn Drennen, CEO and Co-Founder of TransformCXO. “She ensures that every business owner stepping into a conversation with TransformCXO feels both understood and supported.”
Outside of work, Ellen enjoys traveling with her husband, Michael, spending time with their five adult children, and staying active with their three German Shepherds.
Christina Rossini - Fractional CXO
Christina is a relationship-driven operator and systems thinker who believes that strong leadership and scalable systems unlock both business performance and human flourishing. At TransformCXO, she partners with visionary leaders to bring order, focus, and measurable results to growing organizations. She specializes in building scalable processes, streamlining systems, and leveraging EOS® tools to align leadership teams and accelerate growth.
Christina’s career spans telecom sales, international trade, construction, and interior design—experiences that sharpened her ability to find product-market fit, scale operations, and drive results. She founded and scaled a fair-trade coffee import business that supplied universities, parishes, and even Disneyworld, and later re-launched her family’s electrical contracting firm where she managed both business development and executive operations. Most recently, as Chief of Staff at Go Studio, she implemented financial discipline, improved efficiency, and cultivated a culture of accountability.
Outside of work, Christina is deeply engaged in her community and faith. She has led multiple international pilgrimages, serves as president of Business Navigators, and is an avid hiker who has trekked Pike’s Peak, crossed the Grand Canyon Rim-to-Rim, and walked the Camino de Santiago in Spain. She and her husband live in Dallas with their two blue heelers and large extended family.
We’re honored to have Christina on the team and look forward to the impact she’ll make as we help business owners build best-in-class companies and prepare for high-value exits.
