ABOUT TRANSFORM CXO

Helping Founder-Led Businesses Scale Beyond Founder Dependency

TransformCXO helps founder-led businesses strengthen operational clarity, leadership alignment, execution discipline, and long-term enterprise value through embedded Fractional COO leadership, EOS® Integration, and strategic growth advisory.

Because sustainable growth requires more than revenue growth alone.

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Built to scale. Prepared for value. Less dependent on you.

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WHAT MAKES TRANSFORMCXO DIFFERENT

TransformCXO was built around a larger idea

Operational leadership should not only improve how the business runs today.

It should also strengthen the long-term sustainability, scalability, and value of the business over time.

The CXO Values

Love in Leadership

Leading with compassion and care, placing personal connections and genuine concern for others at the forefront of our action. Prioritizing meaningful and authentic relationships, recognizing that our success is built on the strength of our connections - personal and professional.

Abundance

Embracing a mindset of generosity, where we share our time, talent, and resources freely to uplift those around us and create values in every interaction. There is plenty of opportunity for everyone to WIN.

Bountiful Living

Experience the rears of fulfilling relationships, seek enjoyment in your ideal career, unapologetically create massive wealth, feel joy, love, and gratitude in all facets of your life. The greatest way to honor your gifts is to exponentially share them with the world.

Ambition

Pursuing relentless improvement and striving for excellence in every aspect of our work to achieve extraordinary results for our clients.

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Most Businesses Do Not Struggle Because Founders Lack Vision

Why TransformCXO Exists

Most founder-led businesses struggle because growth eventually creates operational complexity that vision alone cannot sustain.

At TransformCXO, our leadership is grounded in core values of Love in Leadership, Abundance, Ambition, and Bountiful Living. These principles guide our approach to business transformation, ensuring that every decision we make is people-first and purpose-driven. What sets us apart is our commitment to measurable results—using data-driven strategies to deliver real, scalable outcomes that accelerate growth and prepare your business for a successful exit.

That belief is what shaped TransformCXO.

Our role is not simply helping businesses grow.

As organizations scale, founders often find themselves:

Carrying too many decisions
Navigating increasing complexity
Managing inconsistent execution
Becoming the operational center of the business.

At TransformCXO, we believe businesses should become:

Easier to lead
Healthier operationally
More resilient through growth
Less dependent on any one individual over time.

MEET THE TEAM

Kristyn Drennen - CEO | CXO | Value Growth Advisor

Kristyn Drennen serves business owners and their leadership teams as an EOS® Fractional Integrator and Chief Transformation Officer, leveraging her extensive career in both the corporate and SMB space to enact change and foster growth for companies nationwide. Kristyn designed our TCXO Proven Process, which takes leadership teams through a transformational journey.

She has enjoyed 18 years of experience as a Gallup-trained Strengths & Engagement Coach and Certified Exit Planning Advisor for business owners pursuing an eventual equity event. Using a unique blend of EOS® and Exit Planning Institute® strategies, she helps companies build their intangible value to crush growth and profit goals and create FREEDOM for business owners. Simply put, Kristyn is transforming the world one leadership team at a time.

In addition to supporting companies with integrating systems and building a foundation for the future, she also accepts public speaking invitations for conferences, mastermind groups, and podcasts.

Kristyn’s greatest joy comes from creating memories with her family. She and her husband, Randy love to travel and spend quality time with their five children. They are her first priority and drive her passion for making the world better, one leader and one business at a time.

Paulina Walters - COO | CXO | Value Growth Advisor

Paulina Walters is a seasoned professional with over a decade of experience in operational roles, culminating in her tenure as a Chief Operating Officer (COO) and ultimately as a Fractional Integrator. She has been an EOS® (entrepreneurial operating system) enthusiast since 2016 by leveraging the system’s tools and principles within SMBs to drive company growth.

Additionally, she employs the Value Acceleration Methodology provided by the Exit Planning Institute® to maximize business value. Paulina guides organizations through strategic planning, process optimization, and performance enhancement by honing in on key business components such as people, processes and strategy. Ultimately, she ensures that companies are well-positioned for growth and attractive to potential buyers and/or successors.

Most importantly, she is a wife to her wonderful husband, Stephen, and a loving mother to their two children, Noah and Mila.

Noel Andrews-Sotta - Fractional CXO

Noel Andrews-Sotta serves as a CXO at TransformCXO, where she partners with leadership teams navigating high-stakes growth, operational complexity, and transformational change. With over 25 years of experience across SaaS, fintech, financial services, and automotive industry, she has led initiatives delivering more than $500M in bottom line impact, by building scalable systems, aligning teams, and driving sustainable performance.

Noel holds an MBA from the Jack Welch Management Institute and is a graduate of GE’s prestigious Financial Management Program. Her foundation is rooted in certifications and disciplines including MetaPerformance® executive coaching, Lean Six Sigma, SAFE® Agile, and AI Strategy from UC Berkeley. She has built and led Centers of Excellence, improved contribution margins by 2000 basis points, and reduced onboarding timelines by 30%. Her approach blends strategic clarity with operational rigor to create momentum and deliver measurable outcomes.

In addition to her role at TransformCXO, Noel is the founder of VillagE^3, built to energize, engage, and empower high-capacity leaders to reach their full potential. Her work is grounded in the belief that business transformation begins with people transformation.

Outside of work, Noel enjoys outdoor adventures with her husband and two sons, coaching emerging leaders, and creating experiences that inspire growth, connection, and clarity of purpose.

Jasmine Lewis - Fractional EOS® Integrator & CXO

Jasmine Lewis is a business operations leader with more than 20 years of experience helping growth-stage companies scale with clarity and accountability. Known for turning complexity into sustainable systems, she equips leadership teams to execute confidently and align around shared goals. Jasmine brings a calm, people-centered approach to change, ensuring growth feels both strategic and sustainable.

Her leadership has delivered measurable results including 40% revenue growth, a $10M expansion absorbed without disruption, 25% efficiency gains, and an 18% reduction in turnover. She excels at EOS® integration, guiding organizations from reactive cycles to rhythms of accountability and long-term success.

A PMP-certified professional with expertise in organizational change, process optimization, and leadership development, Jasmine partners with executives to align vision with execution while building enterprise value. Outside of work, she enjoys traveling with her daughter and exploring culture through food, history, and play. She is also passionate about mentoring emerging leaders and creating workplaces that are equitable, energizing, and future-ready.

Kelly Dillon - Fractional CXO

Kelly Dillon is a seasoned executive with more than 15 years of experience leading strategy, transformation, and operations across industries including SaaS, professional services, and financial services. Known for turning complexity into clarity, she helps leadership teams align around a common vision, build sustainable systems, and execute with confidence. Kelly brings an energetic, collaborative approach that empowers leaders to scale boldly while strengthening their teams.

Her leadership has delivered measurable impact such as guiding a $150M services company through operational scaling, aligning processes and leadership to sustain growth, and leading M&A integrations for global enterprises that harmonized culture, systems, and strategy. Kelly has also designed and facilitated executive offsites, innovation workshops, and transformation programs that help teams elevate performance and embrace change.

With deep expertise in strategic planning, operating rhythms, and organizational alignment, Kelly equips companies with the structure and accountability needed to achieve sustainable results. She lives in Golden, Colorado, with her husband and three adventurous kids. Whether skiing, mountain biking, or exploring cross-country in a family Sprinter van, Kelly thrives on adventure and the lessons it brings. She is passionate about mentoring emerging leaders and building environments where teams can do their best work—together.

Stacey Bainter - Fractional Controller | Finance Lead

Stacey Bainter is a seasoned financial leader with over two decades of experience in accounting, financial reporting, and operations. As the Fractional Controller and Finance Lead at TransformCXO, Stacey specializes in providing financial clarity, streamlining processes, and delivering data-driven insights to support visionary business owners. Her expertise ensures businesses meet their financial goals while building scalable systems to prepare for long-term growth and high-value exits.

Throughout her career, Stacey has demonstrated a remarkable ability to implement efficient financial systems, manage complex operations, and lead diverse teams. She is proficient in QuickBooks, Microsoft Dynamics GP, and Avalara, among other financial platforms, and excels at creating innovative solutions to optimize financial operations and compliance.

Stacey lives in Lee's Summit, MO, with her son Jake and dogs River and Rocky. A Kansas City Chiefs and Royals fan, Stacey balances work with personal fulfillment, often spending time with her dogs or doing acts of kindness.

A lifelong learner, she returned to college in her 40s and graduated Cum Laude with a degree in Business Management. Motivated by a desire to help others, Stacey excels in mentoring, teamwork, and client service, making her a valuable member of the TransformCXO team.

Ellen Drennen - Growth Advisor

As a Growth Advisor, Ellen is often the first point of contact for business owners exploring a partnership with TransformCXO. She nurtures relationships from the very first conversation, helping leaders surface their most pressing challenges and navigate the decision-making process with confidence. By combining her deep operational expertise with a client-first approach, Ellen ensures that every new engagement begins with alignment, trust, and a clear path forward.

Ellen’s career includes more than a decade with Magswitch Technologies, where she launched global customer experience initiatives, built direct-to-consumer and Amazon sales channels, and became a trusted Salesforce and NetSuite expert. Earlier in her career, she refined her customer-first mindset at Nordstrom, where she learned that service, collaboration, and trust are the cornerstones of lasting relationships.

“Ellen’s ability to combine strategy with client care makes her an extraordinary addition to our team,” said Kristyn Drennen, CEO and Co-Founder of TransformCXO. “She ensures that every business owner stepping into a conversation with TransformCXO feels both understood and supported.”

Outside of work, Ellen enjoys traveling with her husband, Michael, spending time with their five adult children, and staying active with their three German Shepherds.

Christina Rossini - Fractional EOS® Integrator & CXO

Christina is a relationship-driven operator and systems thinker who believes that strong leadership and scalable systems unlock both business performance and human flourishing. At TransformCXO, she partners with visionary leaders to bring order, focus, and measurable results to growing organizations. She specializes in building scalable processes, streamlining systems, and leveraging EOS® tools to align leadership teams and accelerate growth.

Christina’s career spans telecom sales, international trade, construction, and interior design—experiences that sharpened her ability to find product-market fit, scale operations, and drive results. She founded and scaled a fair-trade coffee import business that supplied universities, parishes, and even Disneyworld, and later re-launched her family’s electrical contracting firm where she managed both business development and executive operations. Most recently, as Chief of Staff at Go Studio, she implemented financial discipline, improved efficiency, and cultivated a culture of accountability.

Outside of work, Christina is deeply engaged in her community and faith. She has led multiple international pilgrimages, serves as president of Business Navigators, and is an avid hiker who has trekked Pike’s Peak, crossed the Grand Canyon Rim-to-Rim, and walked the Camino de Santiago in Spain. She and her husband live in Dallas with their two blue heelers and large extended family.

We’re honored to have Christina on the team and look forward to the impact she’ll make as we help business owners build best-in-class companies and prepare for high-value exits.

David Shrum - Executive Coach

David Shrum brings over a decade of frontline leadership experience in emergency medical services to his role as an Executive Coach with Transform CXO. As a former Director of Operations, firefighter, paramedic, and registered nurse, David has led teams through high-stakes environments where clarity, resilience, and decisive action were non-negotiable. Today, he partners with leaders and executives to navigate transitions, unlock their potential, and align their leadership with a deeper sense of purpose and impact.

David is a certified Meta Performance® Executive Coach and founder of Ascend Leadership & Development, where he helps individuals and organizations break through limiting beliefs and build cultures of integrity, growth, and thriving vision. His expertise lies in guiding leaders beyond traditional performance into transformational results that ripple across their teams, businesses, and communities.

Outside of coaching, David enjoys spending time with his wife Kathryn and their three children in Ohio. He has served as a worship leader at his church since 2015 and is passionate about helping people discover who they are truly called to be. Whether hiking in the mountains, sipping tea, or sharing stories of transformation, David finds joy in experiences that inspire growth and connection.

Franci Girard - Growth Advisor

Franci Girard is a marketing and operations leader with 15+ years of experience helping companies grow, modernize, and scale without losing sight of the customer or the people behind the work. My background spans fashion, consumer goods, and technology, where I’ve led go-to-market strategy, digital growth, and operational transformation, building the systems that connect strategy to execution across marketing, product, operations, and tech.

As an entrepreneur, I bring an owner’s perspective—focused on clarity, resourcefulness, and results. I’m known for turning complex consumer insights into clear, practical decisions, blending creative thinking with operational rigor to deliver real business impact. My approach is data-driven, human-centered, and I genuinely enjoy building alongside teams navigating change.

Guides growth-stage companies toward scalable growth, operational clarity, and measurable business impact through digital innovation and cross-functional leadership.

She has growth and operations executive with 15 years of experience helping companies scale teams, strengthen systems, and transform customer experiences. Known for turning complex, cross-functional challenges into clear operating rhythms, she brings deep expertise across financial services, e-commerce, consumer goods, and digital innovation. Franci’s leadership is shaped by her background as an elite athlete, bringing discipline, resilience, and a deeply collaborative approach to every team she supports.

THE PHILOSOPHY BEHIND THE WORK

We Believe Strong Businesses Should Be Able to Grow Beyond the Founder

A healthy business should not require constant founder intervention to sustain momentum. It should have:

Businesses built with scalability in mind become healthier to lead. Clearer structure, aligned priorities, and stronger operational rhythm reduce constant founder pressure and create a more sustainable leadership environment where decisions, communication, and growth become easier to manage over time.

Healthier Leadership

Strong systems and operational clarity make businesses easier to operate as they grow. Teams execute more consistently, communication improves, and day-to-day operations become less dependent on constant oversight, creating healthier organizational flow and stronger long-term operational sustainability.

Easier Operations

Organizations built with sustainable structure and scalability often become more valuable over time. Strong leadership alignment, operational consistency, and reduced founder dependency help create healthier businesses that are more resilient, adaptable, and positioned for long-term growth and future opportunities.

Long-Term Value

That philosophy shapes every engagement at TransformCXO.

Strong businesses operate with clarity, not constant confusion. Operational clarity creates aligned priorities, defined responsibilities, healthier communication, and better execution across the organization. When teams understand how decisions are made and how work moves through the business, founders spend less time solving recurring problems and more time leading strategically. Clear operational structure also improves scalability by reducing friction, strengthening accountability, and creating consistency as the business grows. The result is an organization that operates with greater focus, efficiency, and long-term sustainability.

Operational Clarity

As businesses grow, leadership teams need more than vision alone — they need rhythm, coordination, and alignment. Strong leadership alignment creates healthier communication, faster decision-making, and clearer execution across departments and teams. Instead of operating in silos, leaders move together around shared priorities, accountability, and long-term direction. This creates a stronger operational culture where momentum is sustained more consistently and organizational growth becomes easier to manage. Healthy leadership rhythm helps businesses scale with greater confidence, stability, and strategic focus over time.

Leadership Alignment

Healthy accountability creates clarity, ownership, and consistent forward movement throughout the organization. Teams perform stronger when expectations, priorities, and responsibilities are clearly understood and supported by healthy operational rhythm. Rather than relying on constant founder intervention, accountable organizations develop systems that encourage proactive execution, stronger communication, and measurable progress. This reduces operational bottlenecks, and creates a culture where teams are empowered to perform at a higher level. Strong accountability ultimately supports healthier growth, and long-term organizational resilience.

Accountable Execution

Long-term business value is built through systems that support sustainable growth beyond the founder. Scalable systems improve operational consistency, reduce dependency on tribal knowledge, and create healthier organizational structure as the business evolves. When workflows, communication, leadership cadence, and operational processes are intentionally designed, businesses become easier to grow, easier to lead, and more resilient during periods of change. Strong systems not only improve day-to-day execution — they also strengthen the long-term sustainability, transferability, and overall value of the organization over time.

Scalable Value Systems

A healthy business should not require constant founder intervention to sustain momentum. It should have:

Conversations About Leadership, Operations, and Sustainable Growth

TransformCXO’s Unlocked podcast explores:

founder-led growth
operational leadership
EOS® execution
communication rhythm
scalability
leadership development
and long-term enterprise value.

These conversations are designed to help founders think beyond immediate operational pressure and build organizations designed for sustainable growth over time.

Learn more

Big Ideas, Real Impact.

Listen on Apple Podcast

Trusted by Founder-Led Businesses Seeking Sustainable Growth

"I interviewed several fractional integrators who I simply didn’t feel would match the needs of my team until we found Kristyn. My initial meeting sold me, and the moment I met our integrator Kristyn, I felt like it was an absolutely perfect match. She not only understands our group and takes the time to fully understand our challenges and business, but we never feel like she’s a “consultant” and rather feel like our wins are her wins. She immediately became a seamless and natural fit on our team. I could not be happier."

Dan Cassara | CEO & Visionary, CORE Group
"I worked with Paulina Walters specifically as a Fractional Integrator to help us finish rolling out EOS as well as have someone help steer the ship while I was away for six weeks. Paulina knows EOS through and through. She helped mentor our leadership team in both EOS and leading their individual teams. Palina really cares about the success of her clients and will do whatever is necessary to help you achieve your goals. The only reason we are moving on is because she helped us hire our full time Integrator. I learned much more than EOS from Paulina."

Matt Davis | College Fund Landscaping
"Kristyn changed my life for the better regarding how I manage people. She was instrumental in introducing our company to EOS and at least transformed how I interact with my organization via L10 meetings and evaluating employees through simple and effective means. Before I would have judged an employee simply by how they are doing in their responsibilities, now I view it through a lens of evaluating their ability to get it, want it, and having the capacity to do it. Kristyn’s influence on our organization by introducing concepts found in EOS will be felt for the foreseeable future. I’m a better employee thanks to her consistent and gentle reminders of how to not be just a manager, but a leader."

Justin Suzuki | Operations Leader, Platte River Networks
"Kristyn has worked with me for the last six years and has helped me build two businesses. I first came to her as I was building my first business. I was overwhelmed, without any systems in place, and with zero confidence I could figure it out. I doubled my business within a year and launched a new market under her tutelage. After growing this business, I decided I wanted to pivot into a new career. At first I did not know the direction I was going to take. Kristyn spent six months digging into my WHY, my skills and my strengths to help me figure out my next path. Then not only did she help me pivot into real estate successfully, but she also guided me in building my business in the first year and a half. My first full calendar year, 2021, I landed in the Top 10% of closed sales in my entire region of 4300+ realtors. Kristyn was instrumental in my success. After several years of working together, I am so grateful I took the leap and asked for her help all of those years ago."

Nikki Dauphin | Realtor & Business Owner, Coldwell Banker Legacy
"I own a growing law firm and we were literally busting at the seams when we met Paulina. I am a classic visionary – a lot of great ideas and little follow through. I needed an Integrator! Paulina stepped in and helped us in a way that I can never thank her enough. She took on the Integrator role with a struggling leadership team while she led the search for a full-time COO. Not only did she act as our Integrator and get key projects completed, she worked with my leadership team to get us all rowing in the same direction. And once we found our COO, she onboarded him. We are coming up on our final quarterly EOS meeting with her and she will be missed greatly. We are ready to fly thanks to Paulina. I am forever grateful!"

Sharon Ramage | CEO, The Ramage Law Group
"Kristyn has made a difference in our business in a short time. She navigates difficult conversations particularly well, knowing when to let the conversation ride and when to jump in to help us move in a more constructive direction. Her ceaseless positivity helped us see the upside as well and make the meetings more fun. She drives accountability and has even helped us document our processes. Thank you Kristyn for helping us push through the ceiling!."

Dan Verboski | Owner & President, Leon’s Signs Inc.
"We couldn’t be happier with the results from working with Paulina Walters. She is super intelligent and very easy to work with. The tools and concepts that she teaches bring tremendous benefits right away, plus they create a series of ripple effects that compound the benefits further with time. Our efficiency and productivity have both increased, the vision of the future is clear, and we consistently hit our goals that are taking us closer to that ultimate vision. This level of business efficiency, combined with the guidance of a true master like Paulina, is priceless.”

Jeremy Finger | Riverbend Wealth Management
"As an owner and visionary of a growing company, SPACE Events, I am so delighted to share that EOS has brought our company to a whole other LEVEL! Having Kristyn as our leader, teacher and integrator has truly helped all of us in our Company with identifying responsibilities, as well as accountability. EOS has not only enabled our Company to have more formal structure, it has been instrumental in giving us the opportunity to learn more about the infrastructure of our company, put down our core process on paper, and set new goals! We love working with Kristyn as she is so talented in what she does. She has great people skills, knowledge of EOS, professional and detail oriented. Her passion for EOS has influenced our leadership team in so many ways to better our company and her guidance is so appreciated. We look forward to seeing all the hard work pay off!"

Elvira Grau | Owner & Visionary, Space Events
"My first encounter meeting Paulina Walters was during my interview process with Ramage Law Group. She was serving as the Fractional Integrator for the firm running on EOS. She paved the way for my hire and made my transition the first 90 days as smooth as any I’ve experienced in my career. She delivered value from day one and continued each week and month to not only advise our Leadership Team but get into the trenches with us by taking part in key weekly L10 meetings and strategic Same Page Meetings. A conversation with Paulina Walters has the high likelihood of accelerating the growth of your organization and significantly impacting the future of your firm and development of your team just like she has done for Ramage Law Group and all her other clients."

Mark Norman | COO | The Ramage Law Group
"I most appreciate Paulina’s attention to process, detail, and her consistency with both. She also has a clear mastery of the EOS® process and its proper application for any business. I think when you combine the two, attention to process and detail, and master of EOS®, it makes her the most proficient Integrator. The only thing to add would be that she’s also very personable, can connect with people and bring a sense of humor when needed."

Brian Williams | Founder / CEO | Perspectivity
"This is not something I normally do, but the knowledge, wisdom, and grace Kristyn has shared with me have been infinite and I feel that everyone should know about her. She has handled everything I've thrown at her with the utmost discretion and professionalism. I would unequivocally recommend having an Integrator Mentor to anyone. Whether your company is new to EOS® or if you’ve been living The EOS Life™ for years, having someone you can share with is priceless. Her efforts have not gone unnoticed. She is amazing!"

Heather Fontenot | Integrator, The Piazza Center
"A few years before collaborating with Paulina, we embarked on our EOS journey. Despite completing the implementation phase, concerns lingered within our leadership team. Multiple individuals held overlapping roles, and our integrator didn't align well with the organization. Following this persons departure, we connected with Paulina. Through our partnership, we successfully filled leadership positions, improved our utilization of EOS, and charted a path forward. In the past two years, our company has doubled in size, overcoming numerous day-to-day challenges. Paulina's invaluable partnership has propelled us light years ahead of our previous state, solidifying her status as a true rockstar."

Bill Clark | President, Thomas Pest Services